Digital Air Strike boosts technology to help businesses better nurture consumers

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SCOTTSDALE, Ariz. – 

Digital Air Strike’s Response Logix lead response and consumer-centric marketplace technology now includes new targeting capabilities that it says can bring more consumer engagement during the online shopping process.

Digital Air Strike is a consumer engagement technology company that unveiled the new features this week at the National Automobile Dealers Association’s virtual convention.  

The company said that with the Response Logix platform, auto dealerships can more effectively respond to prospects who previously requested vehicle information with an AI-powered dynamic quote. It creates a micro-website for every prospect with additional vehicle details, payment options, and alternate new and pre-owned vehicle options similar to the original vehicle requested.

By triggering customizable follow communications to prospects for up to 180 days, the new Power Smart Follow enhancement follows the consumer. That means car buyers, with one click, can indicate whether they are still interested in a vehicle or would like more information.

Dealers using that technology can reactivate a greater percentage of their pipeline that was previously considered out-of-market. The technology provides a non-threatening method for them to follow up with consumers.

Regarding the lead re-engagement enhancement, Digital Air Strike says dealerships nationwide are using it successfully.

Al Piemonte Buick GMC saw a 23% increase in car buyers re-engaging with the dealership to purchase a vehicle. The enhancement allows dealerships to customize messages to each customer. Dealers receive an alert when a consumer is looking at the quotes and emails.

That allows the dealer to follow up with a personal phone call.

Rob Link, director of internet development/sales manager, Al Piemonte Buick GMC and Al Piemonte Nissan, said he cannot run a profitable dealership without Digital Air Strike’s lead response technology.

“Anytime you can enhance productivity with efficiency you’ll find increased value,” Link said.

Link also said, “Considering this, Response Logix is invaluable and has paid for itself time and time again. I can confidently say it has boosted traffic, increased retention, and most importantly, decreased stress. It’s also the perfect complement to any employee.”

On Tuesday, Digital Air Strike also released its consumer text marketing product, Response Path 2.0.

That product now features advanced targeting capabilities for multimedia messages. Those capabilities include the use of images, videos, and GIFs.

Users of the product can deliver timely messages and updates to customers in targeted groups based on prior preferences and demographics.

Businesses can use multimedia texting for tasks such as communicating COVID safety protocols, making special announcements, and sending valuable updates, such as vehicle manufacturers’ new incentives or the ability to test drive vehicles at home.

The product now offers integration with social media content, such as YouTube walkaround videos, and users can now send them directly to a group of customers all at once. The option is also available to engage via text, email, or video for more information, and that all takes place without needing to call or visit a dealership.

“The new products and enhancements give automotive retailers more ability to combat companies, such as Carvana and Vroom, that directly market the benefit of their pre-owned vehicles as the ability to avoid going to dealerships,” Digital Air Strike said in a news release.

Muller Auto Group in Chicago implemented Response Path’s targeting capabilities and reported increased unit sales attributed directly to just one text message sent to customers.

Muller marketing director Gray Scott said the dealership gets a strong response from its text messages, adding that the process and setup was easy.

 “Texting is the fastest way to communicate to our consumers and be guaranteed a view while offering at-home test drive and delivery options,” Scott said.

Jason Barrie, Digital Air Strike’s senior vice president of product strategy and market development, said the company develops consumer engagement products that bring a higher ROI for businesses.

“We support a multi-channel delivery strategy through streaming ads, texting and other digital marketing platforms to create a one-to-one communication solution between dealers and their customers,” Barrie said. “We’re here to help businesses drive higher levels of engagement and improve the experience for shoppers and retailers.”

In other news, Digital Air Strike said its continued innovation was a reason the company won a BIG (Business Intelligence Group) Innovation Award for its Virtual Retailing Technology products that the company launched within weeks of the COVID-19 pandemic. Digital Air Strike launched the products to allow businesses to better interact and more easily transact online with customers using multiple mediums.

Those mediums include video, AI, social media, SMS messaging and automation.

The company said the products have been a lifeline for businesses during the pandemic. Companies need new methods of engaging and assisting customers in shopping and researching from home, Digital Air Strike said.

Digital Air Strike, as part of its Virtual Retailing program, partnered with GoDaddy and its #OpenWeStand initiative to offer businesses free video technology, free bulk text messaging, and a free budget review.

“When our technology is recognized among some of the most innovative automotive, technology and financial companies in the world, including Polestar, WebPT, and BMO Financial Group, it only reinforces how our solutions fill a needed gap for businesses,” said Digital Air Strike co-founder and chief executive officer, Alexi Venneri. “We are proud to continue to deliver new technology that creates a better experience for our thousands of business clients nationwide and their customers.”

When the showroom at Rice Toyota in Greensboro, N.C. was closed during the pandemic, it used Digital Air Strike’s Virtual Retailing program. At that time, the dealer said it was able to sell 10 cars in record time.

“Digital Air Strike has been a tremendous help and has been the most successful thing I’ve used to keep moving forward during COVID-19,” said Rice Toyota general manager, Andy Slaughter.



Source : AutoFinanceNews