The ad, and its timing, is an attempt from Biden’s campaign to portray himself as a candidate above the fray. The ad also comes as Sanders has been teeing up more aggressive contrasts with the former vice president, blasting him for his Iraq war vote and record on social security.
The ad also gets at Biden’s core message in his campaign — that he is the Democrat best positioned to beat Trump in November. Electability and winning in the general election have been a central component of Biden’s campaign during the primary.
“Number one, whoever we pick has to have really good chance of being able to beat Donald Trump, and you guys have to decide who is best equipped and most likely to beat him,” Biden told voters in Anamosa, Iowa, in early January. “Not just based on what the polling says today, who is candidate who can stand up and is the antithesis of who Donald Trump is. I think I am, but that’s for you to decide.”
The ad is part of the $4 million investment the campaign has made in the first-in-the-nation caucus state between November and caucus day. The ad will air on TV for one day and will continue to air on Hulu and YouTube thereafter, accompanied by a video testimonial from an Iowa resident.
Source : Nbcnewyork