Cincinnati Bengals to play at Paycor Stadium following naming rights deal

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CINCINNATI — The Bengals will have a new name for their home stadium.

The facility formerly known as Paul Brown Stadium will now be called Paycor Stadium, the team announced Tuesday. The Bengals sold the stadium naming rights to Cincinnati-based Paycor, a company that specializes in human resources.

The agreement is for 16 years. Financial terms were not disclosed.

“This is a move that I think my father would have agreed to. He was always for what is best for the football team,” Bengals president Mike Brown said in a statement. “This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.”

The move comes as the Bengals are looking to capitalize on one of the best seasons in franchise history. In 2021, Cincinnati reached the Super Bowl for the first time in 31 years. The Bengals lost to the Los Angeles Rams 23-20.

Since then, the franchise has sold the naming rights to the team’s practice facility, signed Altafiber (formerly Cincinnati Bell) as a major corporate sponsor and now added Paycor as well.

Financial terms were not disclosed. According to the Bengals’ stadium lease with Hamilton County, the team will receive the first $16.67 million of revenue from the naming rights. After that, the team will receive 70% while the county will get 30%.



Source : ESPN