DealerBuilt names new chief financial officer



DealerBuilt ventured into the commercial real estate investment world to find its new chief financial officer.

On Tuesday, the dealer management system (DMS) provider announced the appointment of Brian Marshall as CFO. DealerBuilt said Marshall brings more than a decade of experience as a strategic finance leader with a proven track record of successfully leading corporate strategy and development for high-growth companies.

“I saw the response from current DealerBuilt customers and how they view DealerBuilt as part of their family, fully integrated into their dealership,” Marshall said in a news release about why he joined the DealerBuilt team. “From my market research, I also saw a growing need and thirst from dealers for something new, better and more innovative.

“In this advanced digital age, DMS technology for auto dealers should mirror the advancement of technology that is happening in all other aspects of their lives,” he continued. “DealerBuilt constantly invests in its product, R&D, and support. We are building something to last, not just get by. I am excited to be a part of that.”

Over the past decade, DealerBuilt highlighted Marshall has excelled at helping companies grow by focusing on accounting and finance, corporate development and financial planning and analysis. Before joining DealerBuilt, he worked as vice president of finance at NewQuest Crosswell, a commercial real estate investment company, where he led debt and equity raises for multiple financings.

Earlier in his career, Marshall founded Rising Covey Ventures, where he led the financial strategy and M&A activity for numerous organizations.

Brian Marshall

“Brian is an excellent addition to our DealerBuilt team as he has a strong track record of financial and strategic leadership with private equity-backed businesses, said Mike Trasatti, chief executive officer of DealerBuilt and LightYear Dealer Technologies.

“His background in bridging the gap between finance and operations to encourage efficient growth will be instrumental in helping DealerBuilt continue to drive sustainable long-term growth,” Trasatti went on to say.

DealerBuilt was formed in 2008 in an effort to bring to market an enterprise DMS providing automobile dealer and dealer groups a viable alternative to the traditional market offerings. Over the years, it has seen increased demand for its more modern, scalable platform with an emphasis on being customer-centric and a dealer advocate for new and innovative services in the DMS space.

DealerBuilt now provides hundreds of dealers with a consumer experience DMS (known as ceDMS) that can empower their staff to build processes best for them, encompassing a system centered around their customers.

For more information about DealerBuilt, call (888) 808-0733 or visit

Source : AutoFinanceNews