Singer-songwriter Enrique Iglesias and music rights platform Influence Media Partners have announced a new major partnership deal spanning his professional career along with name, image, and likeness rights to expand future licensing opportunities. Bloomberg reports that the deal, which is the first NIL deal for Influence Media, was for nine figures; reps declined comment on the financials.
“My songs hold immense significance for both my fans and me. I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects,” said Iglesias.
“Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us,” said Influence Media Founder and Co-Managing Partner Lylette Pizarro. “For a quarter of a century, he has captivated fans globally with chart-topping and record-breaking hits. From ‘Experiencia Religiosa’ to ‘Hero’ and ‘Bailando’ to ‘I Like It’ and ‘Be With You,’ there are few artists who come close to accomplishing what Enrique has achieved commercially. He has played a pivotal role in introducing bilingual music to the masses. We couldn’t be more excited to partner with one of the most recognizable figures in modern music.”
This announcement arrives during the artist’s “Trilogy” North American tour. He recently scored a No. 1 single on Billboard’s Latin chart for his new song, “Así Es La Vida,” the first single from his forthcoming album, due in February.
Influence has invested in over 26 catalogs, including Blake Shelton, Future, Julia Michaels, The Stereotypes, Ali Tamposi, Skyler Stonestreet, Harry Styles co-writer Tyler Johnson and more.
Source : Variety