Geofencing: a new way to market auto loans

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Forward Bank is aiming to improve client interactions and to spend more time and effort in the advisory space with the launch of new automated capabilities.  The $897 million bank seeks to increase customer engagement through its automated “geofencing,” process, which uses mobile location services granted through the bank’s app, radio frequency identification (RFID), Wi-Fi or cellular data […]

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Source : AutoFinanceNews