KBB boosts effort to help vehicle owners support charity

Since Kelley Blue Book partnered with Charitable Adult Rides & Services, or CARS, in 2017, visitors to KBB.com have helped raise $2.5 million for 945 different non-profits.

That includes St. Jude Children’s Research Hospital, which has so far received nearly $1 million in total revenue through KBB.com.

Now, Kelley Blue Book is expanding on its commitment to help owners gift their vehicle for a good cause through CARS, a non-profit organization that manages vehicle donation programs for North American and Canadian nonprofits and public media stations.

Car owners with a vehicle past its prime and an interest in contributing to a charitable cause can get help from Kelley Blue Book to do that.

Consumers visiting KBB.com can choose to donate almost any vehicle to a nonprofit, and Kelley Blue Book through Sept. 30 will donate an incremental $100 to St. Jude Children’s Research Hospital for every car donated, up to 250 vehicles.

Raising an additional $25,000 to support lifesaving research and treatments is the goal.

People can also make a monetary donation to St. Jude Children’s Research Hospital.

Honoring children fighting pediatric cancer, the third-annual fundraising campaign runs through the rest of Childhood Cancer Awareness Month in September.

Kelley Blue Book vice president of product Michael Wulf said owners might choose to donate their vehicle for various reasons.

“If there isn’t value left in an old vehicle, and the owner doesn’t want to go through the hassle of trying to sell it for little return, donating the vehicle to a charity offers tax benefits while supporting a good cause,” Wulf said in a news release. “It’s a win-win to get your used car off your driveway and an opportunity to positively impact your community.”