Kia to skip Super Bowl ad, will help educate youth instead

0
115






IRVINE, Calif. – 

Kia has produced Super Bowl advertisements for 10 years.

But rather than advertise in Super Bowl LV on Feb. 7, Kia will “Accelerate the Good.”

The automaker will continue that program, which it started in 2019 with the Great Unknowns Scholarship to help young people in need participate in higher education.

The start of the pandemic last year did not stop Kia’s charitable work.

The company made two separate $1 million donations to organizations that support America’s homeless youth population.

Kia said it will help even more young people impacted by the pandemic, with plans to provide full details on its latest initiative on Thursday.



Source : AutoFinanceNews