Kim Kardashian West’s shapewear brand Skims will supply Team USA with undergarments, loungewear and pajamas for the Tokyo Olympics and Paralympics, the star announced Monday.
The womenswear collection features sports bras, shirts, vests, cycle shorts and high-waisted briefs printed with American flags, the five Olympic rings and Team USA branding.
“As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied,” Kardashian West wrote, adding: “Every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.”
Basketball player A’ja Wilson was one of the Team USA stars featured in a series of promotional images. Credit: Vanessa Beecroft/SKIMS
A series of campaign photographs show the garments being modeled by various members of Team USA, including Paralympian Scout Bassett and basketball player A’ja Wilson. Soccer star Alex Morgan is pictured wearing a white Skims x Team USA shirt featuring a large American flag and the Olympic logo.
Paralympic athlete Scout Bassett wearing SKIMS x Team USA. Credit: Vanessa Beecroft/SKIMS
Kardashian said that Skims had been invited by Team USA to produce the items. The designs will be made available for sale as a limited-edition collection from mid-July, according to a press release.
Swimmer Haley Anderson pictured wearing an item from the collaboration. Credit: Vanessa Beecroft/SKIMS
After Kardashian West attempted to trademark the name, the mayor of Kyoto, Daisaku Kadokawa, wrote an open letter to the star, saying, “We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized.”
In response, Kardashian West said her brands were “built with inclusivity and diversity at their core,” before renaming the label Skims.
Source : Nbcnewyork