With Lithia Motors’ new sell-from-home experience, a customer first inputs a few vehicle details. Then, the algorithm shows an immediate offer.
After that, the seller meets at his or her chosen location with a concierge who picks up the car. Then, funds are deposited into the seller’s bank account.
“It was the best experience we ever had selling an automobile,” said Rana Mahfood-Levenderis, in a news release. She and her husband Emanuel Levenderis were the first customers to use the technology from Lithia.
Lithia said a proprietary technology powers the sell-from-home experience, and the company’s senior vice president, chief innovation and technology officer George Hines said in a news release that with the technology, “We’re meeting customers on their terms.”
“Now they can sell a car in minutes, within the comfort of their own home,” Hines said.
The company describes the technology as being part of “a multi-faceted expansion of digital conveniences.” It builds upon buy-from-home technology that the company launched earlier this year.
A pilot program with the technology is taking place in Pittsburgh and surrounding areas. The technology is available at Baierl.com, reflecting Lithia’s Baierl division.
“The site utilizes a proprietary valuation algorithm that has many applications throughout our business model,” said Lithia president and chief executive officer Bryan DeBoer.
He continued, “It’s a scalable solution that our leaders will ultimately activate throughout all of our stores, which will better enable us to serve customers wherever, whenever and however they desire.”
As for first customer Mahfood-Levenderis, she is happy with the “experience.”
“I went online, filled out the questionnaire, and it was truly as easy as 1-2-3,” she said. “I sincerely mean that. I have never encountered a more courteous and kind experience in selling a car.”
Source : AutoFinanceNews
