Saying that vehicle odor is one of the first signs of germs being present, mobile vehicle care company RideKleen has introduced a new antimicrobial solution that it says can deliver guaranteed odor control for up to one year.
The product, called PureProtect 365 by RideKleen, features an XMicrobe solution from Xzilon.
That solution, according to the company, offers a lasting biostatic layer that punctures the thin lipid exterior of odor causing germs, viruses and bacteria.
That helps neutralize threats that land on treated surfaces, RideKleen said.
RideKleen said the PureProtect 365 product also protects against stains from spills, grease, dye transfer and UV fading. It also leaves the surface easier to clean, the company said.
PureProtect 365 by RideKleen includes a one-year warranty. If the user notices an odor inside of the vehicle within one year of application, he or she can make a warranty claim. Xzilon’s expansive mobile network, which can reach anywhere in the United States, will conduct reapplication.
RideKleen in May introduced PureProtect, which it describes as an eco-conscious hospital grade cleaner and disinfectant from Caring Brands. It sanitizes and disinfects the entire vehicle, including the interior cabin, A/C ventilation system, trunk and cargo areas.
A Cox Automotive brand within the company’s mobility group, RideKleen said odors can often linger by becoming trapped in the vehicle. That can especially take place in upholstery carpet, fabric interiors and air conditioning systems.
That is why 63% of rental customers and 59% of rideshare users request a new vehicle, according to a Cox Automotive Consumer Odor Poll from October. That can create more work for operators and have a negative effect on the customer experience.
RideKleen president Pratik Patel said the brand is working to “rethink clean,” and that extends beyond the current pandemic.
“With a focus on the customer experience, we’re equipping vehicle owners, fleet operators and other mobility service providers with the now-essential sanitization and disinfection solutions to drive consumer confidence and overall vehicle safety,” Patel said in a news release.
Forty-seven percent of vehicle shoppers are willing to pay for extended sanitization services, according to the Cox Automotive 2020 COVID-19 Consumer Impact Study. That could mean more revenue for auto dealers and car wash operators.
RideKleen said the on-demand economy shows no signs of slowing, meaning fleet owners and operators can reap the benefits from PureProtect 365 by RideKleen.
The Consumer Impact Study showed the number of those willing to pay for long-term vehicle protection increased substantially with gig drivers. Eighty-one percent of ride-share drivers and 75% of food delivery drivers are willing to pay for long-term vehicle protection.
Source : AutoFinanceNews
