Shopping for stock market bargains is no easy sale

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When something you want goes on sale, you’re probably more likely to buy it. But when the purchase is a stock whose price has been kicked down, many investors get cold feet. They’d rather wait until the stock shows signs of life and pay more for the shares than scoop up a bargain and risk the stock continuing to go down.

Such hesitation reflects our tendency to favor winners, and to hold those winners too long and sell losers too quickly. Underpinning such behavior is “loss aversion” — evidence that the pain of losing is stronger than the pleasure of winning.

One winning strategy is to take tips from this week’s collection of money and investing stories, including how to get ready for the bull market’s next leg up, ways to be a smarter stock shopper, what to do if when an ETF you own shuts down, and where to look now among dividend-paying utility stocks.

— Jonathan Burton

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Source : MTV