Taco Bell is opening “The Bell” pop-up hotel and resort in Palm Springs, California, for a limited time.
USA TODAY
The hot sauce packet floaties are here.
And so are a slew of other Taco Bell-themed treats, accessories and activities that visitors from 21 different states will get to enjoy at the Taco Bell Hotel, which opened Thursday in Palm Springs, California, reports The Desert Sun, which is part of the USA TODAY Network.
A ribbon-cutting ceremony introduced the pop-up experience at the V Palm Springs hotel on Thursday morning.
Palm Springs dignitaries won’t be the only special guests throughout the day though. One couple will be spending their honeymoon at the hotel after tying the knot at the Taco Bell Cantina in Las Vegas on July 19.
The hotel takeover opens to guests and media at 1 p.m. PT and continues through Monday. Bookings for the pop-up experience sold out in just two minutes.
Guests will experience a full-immersion Taco Bell experience. Let’s taco ’bout what it will include:
- Hot sauce packet floaties in the Fire! Pool while watching dive-in movies that mention Taco Bell. Movie-watchers can snack on chipotle butter popcorn dusted with verde seasoning.
- Specialty cocktails including the Strawberry Sangria Baja Blast Pop served in Champagne flutes
- Music performances throughout the weekend by Wallows, FLETCHER, Whethan, and Tate Tucker
- An on-site salon offering Cinnamon Twist Braids, Baja Manicures and Fire Fades.
“The moment you arrive at the hotel, we’re going to be handing you over a stock packet room key and then we just take it from there,” Jennifer Arnoldt, Taco Bell’s senior director of retail engagement and experience, said in June.
V hotel employees and management are handling the hotel experience while Taco Bell is running everything else. Local Taco Bell franchise owners and their teams have been brought in to help with menu items — which will include classic Taco Bell favorites and new items, unique to the pop-up, such as avocado toast, fire chip chilaquiles and a toasted cheddar club.
“This is bigger than anything we’ve done to date,” Arnoldt said.
Contributing: Sherry Barkas of The Desert Sun
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Source : USAToday
