Her career earnings on the court reached $38.8 million, according to the Women’s Tennis Association. That makes her the third-highest earning female athlete ever after Serena Williams and her sister Venus. Their winnings stand at $92.7 million and $41.8 million, respectively. While No. 4 earner Simona Halep, at $36.5 million, is likely to pass Sharapova soon, she is expected to stay among the top 10 earning women tennis players for the immediate future, given how many top positions on the earnings list are held by retired players.
And tennis is the most lucrative sport for women players. The top career earner in the Ladies Professional Golf Association history is Annika Sorenstam, who earned $22.6 million before she retired 12 years ago.
Sharapova’s earnings are also among the highest in her sport. Only five men — Novak Djokovic, Roger Federer, Rafael Nadal, Andy Murray and Pete Sampras — have made more.
But Sharapova did even better off the court, with a number of sponsorship deals.
The biggest sponsorship came, as it does for many athletes, from Nike, with whom she had a deal worth a reported $70 million over eight years. But she also had deals with Porsche, Evian water, Tag Heuer, and Head rackets. In the past she also had sponsorship deals with Canon and Avon. And she started some of her own brands during the course of her career, including Sugarpova candy and Sugargoop, a sunscreen brand which she bought into in 2014.
Forbes estimates that her total earnings, from winnings, endorsements and appearances, comes to $325 million, which puts her just behind Serena Williams’ $350 million total for No. 2 all time among female athletes.
Sharapova should continue to have lucrative sponsorship deals even with her playing career coming to an end, said Bob Dorfman, an endorsement expert and publisher of the Sports Marketers’ Scouting Report.
“She’s done a tremendous job of building up her non-court brand. She obviously has the advantage of being attractive and still a young woman,” he said. “She’s built a name for herself. She’s personable, likeable. I think she’ll have a pretty extensive shelf-life.”
Source : CNN
