Replacing its former app that about 70,000 unique users have used each week, Manheim has launched its all-new mobile app.
Manheim said the new app is reimagined from the ground up, allowing dealers to make quicker and smarter purchase decisions in what it describes as the world’s largest wholesale automotive marketplace.
The app provides an easier and faster way to buy, sell and value inventory, Manheim said, adding that development of the app took place in collaboration with clients from conceptualization through final design.
The company designed the app to serve dealers while they are on the go, with features such as personalized recommendations based on each dealer’s individual purchase history.
Other features include:
— An upgraded mobile Simulcast experience, which includes audio of live sales, transaction status, condition reports, scrolling run lists, auction updates and more
— New Smart VIN Scan that has knowledge of client location and vehicle status
— Quick access to vehicles in Workbook, Saved Searches and Lane Alerts
— Better search functionality, which Manheim said brings faster decisions with more information in every search
— Easy MMR search, which allows dealers to obtain vehicle values at their fingertips
The app is part of what Manheim describes as a drive to create an intuitive and connected client experience across its platforms. Design of the app is based on the look and feel of the recently redesigned Manheim.com and offers an individualized experience for clients, providing the most relevant information a dealer needs based on his or her interactions with Manheim.
The all-new Manheim app is not an upgrade to the previous version, so Manheim said clients interested in using it should download it from the App Store or Google Play.
Zach Hallowell, senior vice president, Manheim Digital Solutions, said the company designed the app from scratch with its clients’ needs and feedback at top of mind.
That created a new experience allowing clients to gain access to needed information quickly in the palm of their hands, Hallowell said.
“From smart, location-based features to a more personalized experience, dealers will be able to buy, sell or value cars with ease,” Hallowell said.
Source : AutoFinanceNews
