Wednesday, Jun. 01, 2022, 08:20 AM
XLerate Group, which acquired the America’s Auto Auction group late last year, said Wednesday it is rebranding the 16 XLerate auctions with the AAA name, as the company consolidates the XLerate auctions with the 23 AAA sites under a unified branding.
The group is also launching a revamped logo.
“XLerate Group’s acquisition of America’s Auto Auction in December 2021 created an extensive group of 39 auction sites across 18 states. We are consolidating our two auction groups into one group which will take on the America’s Auto Auction name,” chief executive officer Cam Hitchcock said in a news release.
“This adaptation will help in the development of our brand as we introduce the new name to our employees, our customers, and our industry,” he said.
AAA executive vice president and chief revenue officer Chuck Tapp added: ““Our companies have already forged a close relationship, which will be reinforced with our united brand identity.”
Here is how the 16 XLerate auctions will be rebranded under the new united brand identity:
AIM (Auctions In Motion) Santa Ana: America’s AIM Santa Ana
AIM (Auctions In Motion) Thousand Oaks: America’s AIM Thousand Oaks
Badger State AA: America’s AA Wisconsin
Charleston AA: America’s AA Charleston
Corry Auto Dealer Exchange: America’s AA Erie
Clark County AA: America’s AA Clark County
EPI El Paso Independent AA: America’s AA El Paso
Columbus Fair AA: America’s AA Columbus Fair
Grand Rapids AA: America’s AA Grand Rapids
Greater Kalamazoo: America’s AA Greater Kalamazoo
Greater Shreveport-Bossier AA: America’s AA Shreveport
Morton AA: America’s AA Greater Peoria
Southeastern AA: America’s AA Savannah
Texas Lone Star AA-Lubbock: America’s AA Lone Star Lubbock
Texas Lone Star AA-Austin: America’s AA Lone Star Austin
Your Auction Tampa Bay: America’s Your Auction Tampa Bay
Source : AutoFinanceNews
