America’s Auto Auction places spotlight on Lococo

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DALLAS – 

Since America’s Auto Auction Baton Rouge hired Adele Lococo in 2018 as fleet/lease manager, she has focused on relationships. The company says that has had a positive effect on the auction’s customers and auction team members.

“As closely as we’ve worked together during this pandemic, we feel like a united family,” America’s Auto Auction Baton Rouge general manager Owen Stephens said in a news release.

Stephens continued, “[Lococo] shows the same care and concern for our dealers, who send us cars from beyond our region, some from as far away as Boise, Idaho because they have such trust in her.”

Because of that and other accomplishments, Lococo received America’s Auto Auction’s December Spotlight Award.

Born in Mansfield, England, Lococo came to the United States 30 years ago. She worked in semi-conductor sales, and after settling in Boise, Idaho, she went into the auction business. She started out in 1995 in the dealer registration department with the Idaho Auto Auction.  After the auction was awarded the General Motors account, auction owner, Steve Marlow asked her to serve as the factory coordinator and later promoted her to factory sale manager. For the next 22 years in that position, she managed the department as the auction transitioned to the Brasher family’s ownership and later to ADESA.

Lococo credits her move to America’s Auto Auction to  longtime General Motors remarketing leader Dan Kennedy and prior Idaho Auto Auction general manager Tory Moran, who both recommended America’s for its facilities and customer service focus.

“What I really appreciate about the auction business is that it’s never the same thing every day,” Lococo said. 

She continued, “That keeps work challenging and interesting. But what I love about the business are the relationships I’ve developed over the years. That family-oriented sense of community among the customers and the auction team is such a strong part of the culture at America’s Auto Auction that I instantly knew that it was the place for me.”

Lococo also praised America’s support for the individual auction locations, noting that people are encouraging and willing to help with training.

“It’s a great group of individuals working together to build group strength,” she said. “I’m really happy to be part of the America’s team and proud of all that we’ve accomplished at America’s Auto Auction Baton Rouge.”

Lococo’s work was cut out for her when she started with America’s three years ago as the auction faced challenges with some national accounts, said America’s Auto Auction national sales director Tammy Swofford. 

“I will never forget Ally Financial’s Rawlin Mallet telling me, ‘The best thing you have going for you right now is Adele Lococo,'” Swofford said. “She’ll fix things, even if it takes a little time for her to get her arms around the issues.’”

“Rawlin was right,” Swofford continued. “Adele hit the ground running and never looked back. She is dedicated and driven, follows through on every detail, is intently focused on customer relationships, and works to help grow accounts at sister auctions. We thought we would end this year of uncertainties with something absolutely certain:  Adele is the ‘real deal’, and with her, we know what we are going to get, every single time.”



Source : AutoFinanceNews