The auto finance market is rapidly evolving as consumer preferences change, marketing technology evolves, and smartphones threaten traditional sales strategies.
Auto Finance News has developed a comprehensive program to address these trends and more at the Auto Finance Sales & Marketing Summit, which will be held at the Omni San Diego on May 13.
Produced by Auto Finance News and Royal Media, the Auto Finance Sales & Marketing Summit will consist of one-on-one chats with top executives, as well as presentations and panel discussions with industry thought leaders. The full Auto Finance Sales & Marketing Summit agenda can be found here.
Participants will gain insights into new ways of measuring sales rep performance, developing a direct lending marketing strategy, technologies to improve marketing efficiencies, and more.
Additional topics for discussion will include managing the modern “martech” landscape; how the ‘Amazon effect’ changes customer service strategies; the latest on marketing analytics to boost sales and efficiency, and more.
To learn more — or to register — for this year’s event, visit the Auto Finance Accelerate homepage here.
Source : AutoFinanceNews
