CarGurus expands Instant Max Cash Offer platform to California

CarGurus has brought its Instant Max Cash Offer to the West Coast, announcing Tuesday that the all-digital car-selling solution is now available in California.

Instant Max Cash Offer, which is powered by CarGurus subsidiary CarOffer, allows dealers to bid on and acquire used cars online from consumers.

The platform blends CarGurus’ consumer-facing marketplace with CarOffer’s dealer-to-dealer vehicle bid system known as the Buying Matrix.

It launched in July and has since spread to 23 states and Washington, D.C.

“Consumers have plenty of options when it comes to selling their car online, but CarGurus Instant Max Cash Offer is the only destination that delivers on everything consumers are looking for in a car selling experience today: ease of use, convenience, efficiency, transparency and, of course, the highest offer,” CarGurus president and chief operating officer Sam Zales said in a news release.

“With CarGurus Instant Max Cash Offer, our wholesale-retail integrated solution allows us to actually solve for two critical issues: ensuring consumers get a premium offer based on live dealer bids, not an algorithm, followed by vehicle pickup, paperwork and payment; and providing dealers with access to a new source of inventory supply in an extremely constrained market,” Zales said. “We are thrilled to bring this to the consumers and dealers of California so they can take advantage of this win-win transaction solution.”