CarGurus launches platform to facilitate online-to-in-store sale through dealer listings

CarGurus said Wednesday it has launched a new digital retail platform where consumers can begin setting up their vehicle transaction from a dealer’s CarGurus listing page, with expanded market reach capabilities designed to help dealers compete with national online auto retailers.

In a news release, the company said CarGurus Digital Deal, “brings greater efficiency and flexibility to both dealers and consumers, with dealers able to seamlessly integrate and customize their digital retail offerings with the CarGurus platform and consumers able to start their purchase from home.”

Through Digital Deal, a consumer can …