Carvana says it is known for its immersive, patented, 360-degree photo technology. Now the company has started a new program in which INDYCAR fans can use technology to vote for Jimmie Johnson’s Indy car paint scheme.
Fans will also get the chance to get up close with Chip Ganassi Racing’s No. 48 Honda and virtually spin the vehicle in 360 degrees. They will be able to click on hot spots to zoom in on specific features.
For Johnson’s car, fans will be able to view three unique paint schemes throughout the season and vote on their favorite for an upcoming race. Carvana said the interactive fan experience shows the anticipation and excitement surrounding seven-time NASCAR Cup Series champion Jimmie Johnson’s rookie NTT INDYCAR SERIES season.
“We always strive to create exceptional experiences and harnessing our technology to give INDYCAR fans a whole new way to immerse themselves in their favorite sport is one of many ways we’re looking at the season and our partnership with Chip Ganassi Racing and Jimmie Johnson,” Carvana chief brand officer Ryan Keeton said in a news release. “We’re looking forward to fans driving the vote for their favorite paint schemes, and seeing their selections come to life throughout the season.”
Fans can view paint schemes and vote in the weeks leading up to:
— Indianapolis Motor Speedway Road Course – May 15
— Belle Isle Streets, Detroit – June 12-13
— Mid-Ohio SportsCar Course – July 4
— Nashville Streets – Aug. 8
— Portland International Raceway – Sept. 12
“This is going to be a really fun program,” Johnson said. “My fan base is really passionate and Carvana has come up with a great way to make the fans the decision makers and have ownership in what they see out on the track this season. The designs are all really sharp and it will be interesting to see which ones they will pick.”
Fans wanting news on Chip Ganassi Racing’s No. 48 Honda can follow along throughout the NTT INDYCAR SERIES season on Carvana Racing’s social channels:
— Carvana Racing on YouTube
— Carvana Racing on Twitter
— Carvana Racing on Facebook
— Carvana Racing on Instagram
Source : AutoFinanceNews
