Pete Petersen says advertising space is a bit more crowded during the holiday season.
“But with the pandemic and recent elections, dealers are finding it even more difficult to get themselves in front of their markets right now,” said Petersen, chief executive officer of Dealers United, in a news release.
With that in mind, Facebook and Instagram advertising company Dealers United focused its targeting strategies for its dealers this holiday season to ensure they stand out to shoppers. The company is working to make sure dealers do not get lost among the large amount of content available these days.
The company notes that auto dealerships are under pressure during the holiday season from manufacturers to move their inventory quickly. Dealers United says it is helping dealerships reach important local markets with a targeted holiday advertising strategy through the end of the year and after that.
The company is working to see that creative is engaging and in-line with Facebook’s best practices.
It is also looking to make sure nothing is being suppressed, and it is building what it describes as bullet-proof audiences for maximization of every ad-spend dollar.
Dealers United’s Holiday Playbook, based on the dealership’s OEM and overall goals, can help dealers create a strong strategy in areas such as brand awareness and lead generation. The strategy can help propel engagement during the next few months.
Using manufacturer content and its own creative, the agency creates OEM-specific, holiday campaign playbooks.
The company says that historically, those playbooks have been important toward helping dealerships fast-track their end-of-year sales. Precise targeting will also be part of the campaigns and will include delivering advertisements around Honda’s “Happy Honda Days” holiday event to shoppers interested in a new Honda.
Dealers United uses its Facebook marketing partnership to implement Facebook’s best practices in creating what it describes as a full-funnel and targeted approach. Dealers United says the marketing partnership is Facebook’s highest recognition of agencies that have undergone vetting for excellence in their industry. Dealers United said dealerships that use those strategies for the holiday season could see increased website traffic, leads and attributed vehicle sales.
Source : AutoFinanceNews
