This year, Cruze sales have fallen 28 percent according to the research firm Autodata. In 2017, GM sold just over 184,000 Cruze models in the U.S., which was down 32 percent from just four years ago when sales of the car topped 273,000 vehicles. The steady decline prompted GM in early 2017 to go from running assembly lines around the clock at Lordstown to cutting back to two shifts.
This new production cut comes as new data shows demand for utility vehicles accelerating. The auto consulting firm IHS Markit says loyalty among SUV and crossover owners hit an all-time high last year, as 66.9 percent of U.S. households with an SUV or crossover utility vehicle who returned to the market bought another utility vehicle.
“The broad range of utilities available, whether it be based on size, price or technology, now rivals the choice among sedans and continues to grow,” said Tom Libby from IHS Markit.
Source : CNBC
