Back in February, HyreCar named a new president along with executives for the roles of chief technology officer and senior vice president of product and operations.
On Wednesday and just five days before joining the Russell 3000 Index, the carsharing marketplace for ridesharing, food, and package delivery services announced the appointment of a new chief financial officer
HyreCar said Serge De Bock will be the company’s CFO as of July 5, taking the place of Scott Brogi, who is retiring.
A seasoned finance executive, HyreCar highlighted that De Bock has a proven track record of success scaling businesses, building teams and collaborating across large and small organizations in the mobility, technology and internet space.
Most recently, De Bock was promoted to senior vice president of finance at Spin, a Ford mobility company. At Spin, he led the finance, accounting and procurement functions, spearheaded the 10-year strategic vision and financial plan, developed new incentive plans, designed new market P&L frameworks, rolled out a new P2P process and supported international expansion in four new countries.
“We are excited to have someone of Serge’s background that touches all aspects of our business, mobility as a service, technology and insurance to help us continue moving forward,” HyreCar chief executive officer Joe Furnari said in a news release.
Before that post with the Blue Oval, De Bock was head of finance at Twitch, an interactive gaming and content engine, which was acquired by Amazon. At Twitch, he scaled the finance function and instilled financial discipline during a period of rapid organizational growth.
De Bock also has been assistant vice president and senior director of strategy, finance and analytics at Liberty Mutual Insurance, where he led teams providing analytical support, strategic planning and financial reporting. He also previously held positions at Staples, Deloitte and PwC, mostly in finance, M&A and public accounting capacities.
“I am thrilled to join HyreCar’s leadership team and lead its finance organization at this important moment in their growth and development,” De Bock said.
“The unique value proposition that HyreCar brings to an emerging segment in the mobility industry, their robust ecosystem and the company’s value-driven mission reinforced my desire to bring my experience to such an exceptional opportunity,” he added.
De Bock will be replacing Brogi, who joined HyreCar in 2018. The company said Brogi quickly made an impact on all aspects of the organization, including FP&A, strategy, IR, legal, accounting and reporting to federal regulators.
During his tenure and with his leadership, HyreCar also highlighted Brogi helped establish corporate governance and public company processes that have created a strong foundation for future success.
“Scott has had an immeasurable impact on HyreCar, and his contributions will be long-felt. We wish Scott all the best in his retirement and thank him for his extraordinary leadership,” Furnari said.
Source : AutoFinanceNews
