Global digital marketplace IAA says its AuctionNow platform improves the bidding experience and allows for enhancement based on customer feedback and recommendations. It has been in use throughout IAA’s Canadian operations since 2016 and in the United States since 2019.
On Thursday, the company said its UK-based business unit has launched IAA AuctionNow, which is the company’s exclusive bidding interface.
IAA said the AuctionNow platform, built on IAA’s patented software, offers global buyers the ability to create their own customizable bidding experience, which the company says provides greater flexibility and control. It also adds more value to the auction process, according to IAA.
The company said AuctionNow has consistently added value to buyer businesses and received positive customer reviews.
Improved auction monitoring options are one highlight of the new platform’s bidding and buying experience. The company said buyers can now view and participate in multiple auction lanes through the same view.
Buyes can also use enhanced search features to find vehicles quickly.
Additional highlights of the new platform’s bidding and buying experience include:
— New bidding features allowing buyers to use the new “jump bid” option to speed up the bidding by skipping to a higher bid.
— Improved visual and audio signaling to ensure buyers know when their vehicles of interest are scheduled to be available for bid. IAA says that means they will never miss a buying opportunity.
— Integrated auction reminders. IAA said that with notifications, buyers can better manage their time and priority bids. IAA says that can help ensure they do not miss an auction.
— Expanded vehicle details. Directly within the AuctionNow bidding platform, increased vehicle information is now available on the Run List and Product Details.
Steve Hankins, UK managing director for IAA, said the company is working to improve customers’ experience by increasing flexibility for buyers to research, bid and buy, while at the same time streamlining the entire process.
“AuctionNow has been extremely well received in Canada and the U.S., so we are excited to introduce this market-leading technology to the U.K. market, and to sell our vehicles to the global buyers,” Hankins said in a news release.
Source : AutoFinanceNews
