Incentive spend reaches 4.4% of ATP, highest in a year

Automakers’ incentive spend rose to the highest level in a year in July as rising interest rates contributed to slowing consumer demand and dealership restock.   Average incentive spend industrywide reached $2,148 per unit in July, representing 4.4% of the average transaction price (ATP) compared with 4.2% in June, according to Kelley Blue Book (KBB) […]