Incentives decline 42% YoY as average new-vehicle price surpasses $38K

Even as new-vehicle prices continue to soar, incentives as a percentage of the average transaction price (ATP) fell to 6.3% in August. New-vehicle incentives declined 42.1% year over year as the ATP reached $38,520 in August, an increase of 5.9% YoY, according to today’s TrueCar forecast. Inventory constraints and consumers’ shift toward SUVs and pickup […]