Lithia names senior VP for Driveway, GreenCars platforms

Lithia & Driveway has named a senior vice president of Driveway & GreenCars. Appointed to lead the strategy of these ecommerce platforms is Carol Deacon, who joined the retailer last year when it acquired Toronto’s Pfaff Automotive Group.

Deacon was Pfaff’s chief operating officer and previously worked at McKinsey & Company and Canadian Tire.

“Carol adds a powerful dimension to our operations team as we continue to leverage ecommerce technology to fuel new relationships with customers who are looking for alternate avenues to modernize their personal transportation needs,” Lithia’s president and chief executive officer Bryan DeBoer said in a news release.

“Carol brings a multi-industry record of growth and performance-driven results to this new assignment,” DeBoer said.