Mercedes-Benz brings subscription program to Atlanta



After launching as a pilot a year ago in Philadelphia and Nashville, Tenn., the Mercedes-Benz Collection vehicle subscription program is expanding to Atlanta, which is home to Mercedes-Benz USA.

Additionally, the subscription program is adding the Premier tier in Nashville, the company said Monday.

Mercedes-Benz Collection is a collaboration between MBUSA, Mercedes-Benz Financial Services USA and Mercedes dealers.

“The pilot program far exceeded our expectations,” MBUSA vice president of sales Adam Chamberlain said in a news release.

“Eighty-two percent of the subscribers are new to Mercedes-Benz, and we are hitting the mark attracting younger drivers who might not otherwise have the opportunity to experience the brand at such a young age,” Chamberlain said. “Interestingly, families and couples are equally accessing the service whether for use as their primary car, for fun or as a way to test drive a wide variety of models.”

With the move into Atlanta and thanks to a recent partnership between Mercedes and the Clutch Technologies (a vehicle subscription/mobility software platform owned by Atlanta-based Cox Automotive), Clutch Georgia members can shift into a Mercedes-Benz Collection subscription. The Mercedes-Benz Collection program is powered by Clutch, and that will continue.

Geoff Robinson, who is vice president of Mercedes-Benz Financial Services USA, said they “continue to fine tune” the program as they gather feedback.

“Mercedes-Benz Collection is proof that there is a strong appetite for services that provide people with the flexibility to move in and out of various Mercedes products, depending on their needs, without the added effort of managing vehicle insurance, maintenance or mileage limits,” Robinson said in a news release. “Based upon market input and the learnings from our pilot programs, we continue to fine tune our offering to meet the changing demands of our customers.”


Source : AutoFinanceNews