Dealer Funnel, a tech solutions provider for dealers, is launching a new text messaging solution designed to help dealers better engage with customers and grow sales.
The new solution aims to follow the customers through all steps of the auto shopping journey, handling customer engagement from social media ads via text messaging in real-time — all the way through short- and long-term follow up.
The company said that the solution has been piloted with dealers, some of which have seen social media lead closing rates as high as 11%.
Dealer Funnel’s co-creaters — Geoffrey Wise, president of Xcel Media Group, and Troy Spring, CEO of Dealer World — also shared a bit of info on the platform itself in the release. The Dealer Funnel platform works to deliver messaging specifically tailored for individual dealerships, cutting down on common pain points for dealers, like customer follow-ups and more.
“Far too often, dealers spend upwards of $30 per lead from third parties that may contain no, little, or erroneous contact information. With 34 years of auto industry experience, I realized that a solution was needed to connect with buyers on their terms, in the medium they prefer — namely, text messaging”, said Spring in a press release.
The pair created the platform because they said they saw dealers wasting dollars on ineffective advertising, and these dealers didn’t have consistent long-term follow-up solutions in place to reengage leads, regardless of the initial opportunity.
“Having worked with many dealerships, I’ve seen that customer engagement on incoming leads is in the range of about 2-3%. Salespeople and business development reps are attempting to catch the low-hanging fruit and quickly forget about the other 97%. Many dealers simply cannot count on their salespeople or business development reps to complete all follow-up tasks on every customer. They rely on emails that are frequently never seen. Or they get deleted by customers, or simply end up in a spam folder. We knew a solution was needed, so we created one,” said Wise.
Source : AutoFinanceNews
