New Imagine Autos tool incorporates innovative AI technology

Imagine Autos is bringing a new video-centric car buying experience to consumers. The site works to deliver an easy-to-use, interactive layout that lets consumers watch videos of vehicles they’re interested in purchasing. Imagine Autos is “bringing the car buying experience” to the digital age by being one of the only third-party car listing site that focuses on video, according to the company. 

Imagine Auto was launched by the founder of LESAutomotive.com  — a leader in high-definition automotive video marketing.

Imagine Auto features one of the web’s largest automotive inventories. And interestingly, Imagine Autos utilizes artificial intelligence to feature spotlight icons on each video, allowing customers to skip to the features most important to them — like safety and connectivity. 

“At Imagine Autos, we believe the automotive shopping experience should be interactive, engaging, and transparent,” said founder and CEO Philip Ly, in the recent press release. “Photos are insufficient to instill trust for a major purchase such as an automobile, and data analytics prove the value of videos for online consumer decision-making. People want to see vehicles with greater detail in an easy-to-use, visually attractive environment, which our site uniquely provides.”

Imagine Auto’s Instagram-style navigation instantly begins with a video of the car you’re hovering over for a smooth viewing experience. And companion apps for IoS and Android have been released, as well. The mobile app even has an immersive augmented reality (AR) experience “that puts the car of choice in your driveway”, according to the company. 

This AR program allows shoppers to choose from new cars and visualize the vehicle in a real environment; this AR experience is currently only available within the mobile app for new models. 

The new offering means to create a “seamless customer and dealer experience by supplying more tools to dealers to reach consumers. 

Imagine Autos also offers a “Deal Rating,” which gives the consumer insight into whether the vehicle’s price is a “fair deal.” “good deal,” or a “great deal,” based on Kelly Blue Book ratings and data.