New strategic relationship director to lead sales execution for RumbleOn

E-commerce company RumbleOn has appointed Rocco Falabella as strategic relationship director, with the company’s chief executive officer saying Falabella’s experience will help RumbleOn optimize its “evolving vehicle acquisition and distribution vehicle business.”

RumbleOn, which says it uses technology to simplify how dealers and customers buy, sell, trade or finance pre-owned vehicles through its 100% online marketplace, described Falabella as a veteran sales and relationship manager. He is known for his experience and track record of sales execution and business development.

“He brings deep industry connections to RumbleOn,” the company said in a news release.

Falabella most recently served as national remarketing director for motorcycle tourism company, J.C. Bromac, DBA EagleRider. His responsibilities at that company included direct dealer sales of EagleRider’s units to companies, dealers, and franchises.

Falabella cultivated strong business relationships at EagleRider, growing unit sales to dealers and expanding its customer base and growth opportunities, according to RumbleOn. His additional duties included oversight of the development and management of the remarketing department and EagleRider’s dealer exchange platform.

Before his time at EagleRider, Falabella was with Enterprise Holdings for 18 years. At that company, which is the parent company of international car rental companies such as Enterprise, National, and Alamo, he held positions of increasing responsibility. Fleet planning and forecasting were among his responsibilities, in addition to managing the remarketing sales teams and the logistics, reconditioning, and inventory management departments.

RumbleOn chief executive officer Marshall Chesrown said Falabella earned a “distinguished reputation” in the industry.

“Deepening our industry relationships and strengthening our sales function are key elements of the company’s next phase of growth. We are making bold moves as we continue to build RumbleOn for the future,” Chesrown said in a news release.

Falabella said RumbleOn has built disruptive technologies that have transformed the company into a “leading pre-owned vehicle supply chain solution.”

“I have a great deal of respect for what they have built, and I am thrilled to join this impressive group of visionaries,” Falabella said.

He continued, “I am ready to roll up my sleeves and get to work developing strategic plans, partnerships, and distribution channels to elevate RumbleOn’s market position and propel its reputation as ‘the’ online solution for dealers and consumers alike.”