Many people mistakenly believe that there’s no such thing as negative publicity. They couldn’t be more wrong. Actors and other celebrities often speak out in public — as Neeson was trying to do — to promote their latest projects, and at times they venture into subjects that they’re not particularly well suited to tackle. But, like everyone else, their bad behavior has severe consequences.
Of course, Neeson is not alone in his astonishing lack of public relations judgment. Here are a few other particularly memorable celebrity PR fails.
Roseanne Barr’s racist tweets
These days, the increasingly ubiquitous use of Twitter by celebrities and other public figures has created plenty of opportunities for celebrities to get themselves in hot water — not just for abnormal behavior, but also for inappropriate statements. The comedian Roseanne Barr learned this last year when ABC canceled her television show “Roseanne” just hours after she posted a tweet comparing former President Obama’s senior adviser Valerie Jarrett to an ape.
Coming on the heels of the #MeToo movement, Barr’s firing was a powerful reminder that the media and entertainment industry has finally realized it cannot afford to be associated with celebrities who are responsible for egregious behavior like racism or sexual abuse — no matter how big a following they command.
Tom Cruise’s “Couch Jump”
Charlie Sheen’s webcast rants
Of course, publicly attacking former bosses is generally not ever a good public relations strategy for a celebrity or anyone else, because it ensures that anyone thinks twice before working with the person in the future. But documenting incidents of anger and apparently unstable behavior on the internet — rather than seeking to address one’s issues privately and in healthier ways — also guarantees that a person will forever be publicly defined by such episodes.
The fact that the careers of these celebrities have taken serious hits since their PR disasters proves that no one is immune from the consequences of their actions — no matter how rich or famous. But rather than realizing this from others, Neeson now stands poised to learn this lesson the hard way.
Source : Nbcnewyork