Target to launch its first exclusive fragrance brand, Good Chemistry, on Jan. 21
Target Corp. is adding a fragrance brand to its roster of exclusive lines with Good Chemistry, available at all Target stores on Jan. 21. Good Chemistry will include four collections: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each will have four scents. All of the fragrances will be vegan and paraben-free. Good Chemistry fragrances will be priced from $9.99 to $24.99. Target’s private label brands include Cat & Jack and it’s new women’s denim brand, Universal Thread. “Target’s push into beauty demonstrates that they are trying to combat an increasing trend of sales shifting from mass merchandisers to specialty beauty stores (like Sephora or Ulta) and online (to platforms like Amazon),” said Tom Gehani, director of retail client strategy and research, at L2. “From 2011 to 2016, mass merchants like Target went from 14% of beauty sales to 12%, while specialty retailers like Sephora and Ulta grew by 22%,” he added, citing research from Fung Global Retail and Technology. Target shares are up 28.5% for the past three months while the S&P 500 index is up 9.5% for the period.
Source : MTV
